Microsoft Activision saga-The road to merge

Microsoft Activision Saga



The gaming industry which is constantly evolving and expanding, Microsoft has made a monumental move that has sent shockwaves throughout the gaming community and beyond. The tech giant’s acquisition of Activision Blizzard, one of the world’s largest and most influential gaming companies, has raised eyebrows, sparked excitement, and generated countless discussions. In this blog, we’ll delve into the details of this colossal deal, examining what it means for Microsoft, the gaming industry, and gamers worldwide.

The Mega-Deal

In January 2023, Microsoft announced its intention to acquire Activision Blizzard for a staggering $68.7 billion. This deal is one of the largest in the history of the gaming industry, positioning Microsoft as a major powerhouse in the sector. The acquisition includes popular gaming franchises like Call of Duty, World of Warcraft, Diablo, Overwatch, and many others, along with the studios responsible for creating them.

Microsoft’s Gaming Aspirations

Microsoft’s foray into the gaming world began with the Xbox console in 2001. Over the years, they’ve been steadily expanding their gaming portfolio, acquiring notable studios like Mojang (Minecraft), Obsidian Entertainment (The Outer Worlds), and Bethesda Game Studios (Elder Scrolls, Fallout) among others. The acquisition of Activision Blizzard, however, is a bold statement of their intent to dominate the gaming landscape. Microsoft has over 25 million active users on its Xbox Live platform.

Activision has over 400 million active users across its games. Microsoft has a portfolio of over 100 games. Activision has a portfolio of over 1,000 games.

If this acquisition happens, Microsoft will become the third-largest gaming company in the world, trailing only Tencent and Sony. Their Xbox Game Pass subscription service, which offers a vast library of games for a monthly fee, is already a significant player in the industry. The addition of Activision Blizzard’s titles means that Game Pass subscribers will have access to even more blockbuster franchises, making the service even more attractive.

What are the benefits of the acquisition?

To begin with, it will expand the gaming options available to customers. Activision Blizzard boasts a portfolio of popular franchises not currently owned by Microsoft, including Call of Duty, World of Warcraft, and Candy Crush Saga. This acquisition will enable Microsoft to offer a broader array of games to its customers.

Additionally, the merger is poised to foster innovation within the gaming industry. Microsoft has a track record of investing in cutting-edge gaming technologies and initiatives, and by acquiring Activision Blizzard, it can channel even greater resources into advancing gaming innovation.

Furthermore, the acquisition will stimulate job growth and enhance the gaming sector’s economic impact. Microsoft is likely to hire additional staff and increase investments in Activision Blizzard’s studios following the acquisition. This, in turn, will generate employment opportunities and contribute to economic growth in the regions where Activision Blizzard’s studios are situated.

What are the challenges of the acquisition

Microsoft will need to integrate Activision Blizzard into its existing gaming business, which is a complex task due to the large number of employees and studios within Activision Blizzard.

Microsoft must address the concerns of gamers who fear that the acquisition could lead to exclusivity deals. Some gamers are apprehensive that Microsoft might make some of Activision Blizzard’s games exclusive to Xbox consoles.

The Road to Merge

Microsoft officially closed its acquisition of Activision Blizzard on October 13, 2023, for $69 billion. This deal is one of the most significant deals in the video game industry’s history. Regulators worldwide scrutinized the deal, raising concerns about its potential anti-competitive effects.

However, Microsoft addressed these concerns by making concessions, such as agreeing to keep the popular “Call of Duty” franchise available on rival platforms, at least for the foreseeable future.

The gaming industry has raised concerns about competition, with some regulators worried that Microsoft could use its newfound market power to stifle competition, particularly against rival Sony and its PlayStation console.

Despite these concerns, regulators in several countries, including the United States, the United Kingdom, and the European Union, have approved the deal. The gaming industry expects the deal to be a significant catalyst for change, and it will be interesting to see how Microsoft and Activision Blizzard utilize their combined resources to shape the future of gaming.


The completion of the Microsoft-Activision Blizzard merger marks a significant milestone in the evolution of the video game industry. While the full impact of this deal remains to be seen, it undoubtedly signals a new era for gaming, with Microsoft poised to play a leading role in shaping the future of this ever-evolving entertainment medium.

Ankit Sanwaria (Crispidea analyst) 

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