"Unlocking Investment Success: The Importance of Quality of Management (QoM)"
We are all swimming (or even drowning) in the world of financial data today (fundamental, technical) and this is especially true in quants led investment world. Structured financial data (P&L, balance sheet, ESG, ratios, valuation etc) has become highly accessible to us and for a single company evaluation, many research firms, evaluate as many as a million data points every quarter. Besides the structured financial data, the use of unstructured data (like images, text, videos) has made it possible to ingest vast pools of data to evaluate any given company to make investment decision.
However, one factor, that has played the most important in delivering shareholder returns is the Management and its quality. A recent example is when Starbucks shares zoomed by 20% on the day that they announced appointment of Brian Niccol (an industry veteran and ex-Chipotle and Ex-Taco Bell CEO). And this parameters so far has been viewed qualitatively and outside of the realms of quants.
What is Quality of Management, How to Measure It, and Why It's Critical Yet Hard to Quantify?
Quality of management is the ability of a leadership team to consistently deliver positive outcomes for an organization. While the specific definition may vary, many people ultimately agree that a high-quality management team is one that can generate successful results. These outcomes can take various forms, such as innovation, turnaround, restructuring, or simply effective execution."
Let's take a look at successful examples of great outcomes that have been delivered by high quality management teams.
- In the late 1990s, Apple was on the brink of bankruptcy. Its products were lackluster, and the company was losing relevance. When Steve Jobs returned as CEO, he assembled a team that shared his vision for innovation and user-centric design. They revamped product lines, introduced iconic devices like the iMac, iPod, and iPhone, and transformed Apple into the tech giant we know today. Their relentless pursuit of quality and aesthetics revitalized the company.
- In 2006, Ford was hemorrhaging money, facing declining sales and internal strife. Alan Mulally, the new CEO, brought together a diverse team and instilled a culture of transparency and accountability. They streamlined operations, focused on quality, and introduced game-changing vehicles like the Ford Fusion. By emphasizing teamwork and quality, they steered Ford away from disaster and back to profitability.
- In the early 2000s, Netflix was a DVD rental service facing stiff competition. Reed Hastings and his team recognized the future lay in streaming. They transitioned from mailing DVDs to building a robust streaming platform. Their commitment to quality content, personalized recommendations, and seamless user experience revolutionized the entertainment industry. Today, Netflix dominates the streaming landscape.
- In 2017, Infosys was facing internal conflicts between the founders and the board, which had escalated after the departure of its then CEO Vishal Sikka. There were concerns about corporate governance and stability of its leadership team with multiple exits that followed. This was when Infosys brought back its ex-CEO Nandan Nilekani as a Chairman who hired industry veteran Salil Parekh as a CEO. Nilekani’s leadership stabilized the company, emphasizing transparency and accountability. While Salil Parekh emphasized client centric approach, operational efficiency and digital transformation. Infosys secured large deals and continued its relevance outpacing competitors in the IT industry.
Now while the outcomes of a high quality management can be transformative, the ingredients that go into making this transformation successful is sometimes fuzzy. But here are the few ingredients that shows up consistently in our research in making a high quality management team.
1. Clear Purpose and Vision - A high-quality management team rallies around a shared purpose and vision. They understand the organization’s mission, long-term goals, and strategic direction. Clarity in purpose fosters alignment and commitment.
2. Diverse Skill Sets and Perspectives - A well-rounded management team brings diverse expertise, backgrounds, cultures, and viewpoints. Different skills complement each other, leading to better decision-making and problem-solving. High Quality Management team also have great past track record. Google’s management team includes experts in technology, marketing, finance, and design. Sundar Pichai (CEO) and Ruth Porat (CFO) exemplify this diversity, contributing to Google’s global dominance in search, advertising, and cloud services.
3. Effective Communication, Collaboration and Transparency - Open communication and collaboration are vital. A high-quality management team actively shares information, listens to each other, and collaborates across functions. We have also seen high quality management team disclosing more than what they are required by regulations. Satya Nadella (CEO) transformed Microsoft’s culture by encouraging open dialogue and cross-team collaboration. His “One Microsoft” approach unified product teams, resulting in innovations like Azure and Microsoft 365.
4. Strong Governance and Ethical Leadership - Robust governance at board and executive team level ensures accountability, transparency, and ethical behavior. A high-quality management team adheres to best practices and upholds integrity. J&J’s management team prioritized patient safety, quality, and ethical decision-making. Their handling of crises (e.g., Tylenol recall) demonstrates effective governance and ethical leadership.
5. ESG Steward - High quality management teams not only deliver on business goals but becoming ESG (Environmental, Social, Governance) Steward. They take leading pole positions on issues around sustainability, community and build strong bonds and connects across all stakeholders - whether those are customers, suppliers, workforce, governments or shareholders
Now while above parameters are highly qualitative and requires very high amount of judgement, please do tell us what else do you look at in high quality of management and how do you measure these parameters (qualitatively, quantitatively or through proxies).
- Malay Shah (Co-Founder and Principal Advisor)
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