Baidu Inc (BIDU)- Slowing Chinese economy is creating challenges for Baidu

Baidu stock has lost more than 40% over the past 12 months.The U.S- China trade war does not have any direct impact on Baidu as the company is a Chinese domestic-focused search engine that depends on local advertising. However, the trade war has been slowing the Chinese economy and, as a result
there has been a slowdown in the Chinese digital ad sales market. While its Q1FY19 revenues grew 16%, Baidu’s earnings plunged 66% because of heavy marketing expenses. The company’s
expenses skyrocketed in the quarter.

Number of Pages- 40

Executive Summary
Financial Statements

– Income Statement and Forecast
– Balance Sheet
– Cash Flow
– Q1FY19 Results
– FY18 Results
– Developments
– China Digital Ad spend
– Guidance and Conclusion
– GAAP and Non-GAAP Reconciliation

Historical Performance

– Key Ratios
– Profitability Ratios, Asset Turnover Ratio, Growth Ratio
– Per share data
– P/E Bands

Product Performance and Key Developments

– Ownership
– Competitors
– Key Developments

Valuation and Consensus Performance

– Relative Valuation
– Analyst Recommendations

Market Price Performance
CrispIdea Stock Coverage