Advertising Technology (Ad-tech) is defined as a collection of software and tools that help brands & agencies to set up, manage & analyze their digital advertising activities.
Ad tech is an umbrella term for advertising technology. It includes a set of software and tools used by advertisers, ad agencies, publishers, and other industry players for strategic planning and management of their advertising or monetization activities.
With the help of digital advertising one can understand the audience’s behavior and act accordingly. Relevant digital ad helps a buyer become a customer allowing to continue a one-on-one conversation on all channels. Marketing through these ad channels opens the path for potential, expanding and captive
Evolution of Advertising Technology
Trends Of Advertising Technology
• Market Overview
• Technological Trends
• Programmatic Advertising
• Impact of Covid-19
Advertising Technology Ecosystem
Types of Buying
Ad Measurement and Metrics
Ad Targeting and Retargeting
AdTech vs MarTech
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